Andrea
·
Lead Product Designer | Product Strategy, UX/UI Design & Complex Systems
Work
Process
About
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Turning complex operational processes
into software
people actually use.
For more than a decade I've worked across requirements management, field service management, IoT, scheduling, labeling, financial systems and enterprise software—helping teams simplify complexity, align stakeholders and deliver products that work in the real world.
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Differentiation
Why teams trust me
with complex products
Product Thinking
Define what should be built and why.
Systems Thinking
Structure complexity into scalable workflows.
Design Craft
Turn complexity into interfaces users can understand.
Engineering Awareness
Bridge design decisions with implementation realities.
Case Studies
Complex problems, real outcomes
Selected projects where I led discovery, defined strategy, and shipped product, not just screens.
Enterprise Software
Visure Solutions
Fixing Adoption Through Workflow Redesign
The problem
Enterprise users were abandoning the Authoring module due to workflow complexity and interface friction, directly impacting renewal conversations.
What I did
Led full discovery and redesign: user research, stakeholder alignment, workflow restructuring and requirements definition. Delivered a new product direction that addressed adoption blockers.
Artefacts
Workflow maps
User research
Product specs
Discovery
Workflows
Stakeholder Alignment
Requirements
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Requirements Workflow
Requirement
Link
Stakeholder Review
Approve
Traceability Matrix
Trace
Test Case Link
Verify
Approval Gate
12 Epics
47 Requirements
3 Reviewers
Design System
Bartender
Building a Scalable Design Foundation
The problem
No shared design language existed. Each feature shipped differently. Design-engineering handoff was manual, inconsistent and slow.
What I did
Created and implemented the company's first design system: components, tokens, patterns and documentation. Engineering adoption eliminated a major category of design debt.
Artefacts
Component library
Design tokens
Documentation
Design System
Components
Tokens
Engineering Collab
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Design System
Tokens
Primary
Secondary
Surface
Text
Components
Button
Input
Card
Badge
Modal
Toast
48 Components
120+ Tokens
Enterprise Software
Seagull Scientific — BarTender
Leading a SaaS Product Transition
The problem
BarTender was moving complex legacy enterprise labeling workflows to SaaS. No product requirements. No design precedent. High engineering risk.
What I did
Defined product requirements, designed new workflows and collaborated with engineering to ship an experience that reduced complexity without sacrificing power-user capability.
Artefacts
PRD / requirements
Workflow redesign
Usability testing
Product Requirements
SaaS Transition
Enterprise UX
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SaaS Workflow Map
BarTender Cloud
Live
Template Editor
redesigned
Data Sources
simplified
Print Queue
new
Audit Log
new
Legacy → SaaS
3 Core Workflows
Enterprise Software
Trakta- Jpower
Defining Product Foundations for a Startup
The problem
The organization needed to transform complex landscaping operations, including sales, scheduling, crews, properties, and financial workflows,into a cohesive SaaS product while competing against mature industry solutions
What I did
Owned discovery, workflow architecture, requirements definition, and UX design. Partnered with stakeholders and engineering teams to define how the product should work, establish priorities, and create scalable workflows that could support future growth.
Artefacts
Discovery
User Flows
Wireframes
UX Specifications
Product Requirements
UX Strategy
Enterprise UX
Read Case Study
SaaS Workflow Map
BarTender Cloud
Live
Template Editor
redesigned
Data Sources
simplified
Print Queue
new
Audit Log
new
Legacy → SaaS
3 Core Workflows
Process
How I turn complexity into product and design decisions
Understand Business
Context
Understand users, business goals, operational realities and technical constraints before proposing solutions.
Enable Execution
Support engineering, clarify decisions and help teams turn strategy into working software.
Define Product
Direction
Align stakeholders around priorities, opportunities and the product direction that creates the most value.
Map Operational
Workflows
Translate complex processes into scalable workflows, product behaviors and system interactions.
Shape the Solution
Design experiences, define requirements and iterate with stakeholders and engineering teams.
About
About Andrea
I enjoy working on products most designers avoid: complex workflows, operational systems, and software that requires balancing business goals, technical realities, and user needs.
Over the last 11+ years, I've worked across enterprise software, healthcare, IoT, field service management, scheduling, labeling, and SaaS platforms. I help teams turn complexity into clear product direction, scalable workflows, and intuitive user experiences.
While much of my work focuses on discovery, requirements, and product strategy, I also care deeply about design craft. I believe powerful software shouldn't feel complicated, and that thoughtful interface design is what transforms complex systems into products people actually want to use.
My background in front-end development allows me to collaborate closely with engineering teams and design solutions that are both usable and feasible to build.
Career
11 years, five evolutions
2013
Front-End Development
Started building production software interfaces and collaborating directly with engineering teams.
2016
UX/UI Engineering
Started bridging user experience and front-end development, translating user needs into interfaces that balanced usability, visual design, and technical feasibility.
2018
UX/UI Designer
Led the design of enterprise and SaaS interfaces, focusing on interaction design, information architecture, usability, and visual consistency across complex products.
2019
Design Systems
Built scalable component libraries and design foundations used across products and teams.
2021
Product Design
Owned discovery, workflows, requirements and UX strategy whit out leaving the UI side.
2024+
Product Leadership
Leading conversations between product, design and engineering to help teams build better software.
Andrea · Lead Product Designer · © 2026
Based in Bolivia · Available for remote roles.
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