WorkToGo" is a revolutionary construction material delivery application designed to simplify the process of purchasing construction materials online and having them delivered directly to the construction site. The uniqueness of this app lies in its focus on drivers; upon receiving a notification about a material order from a specific store, drivers have the option to accept or decline the delivery request, along with setting their own transportation fee. The visual style of the app, striking a balance between eye-catching and caricatured, was established after thorough investigative and contextual analysis. Despite having a slightly irreverent tone, the app maintains an intuitive interface, aligning with the company's identity. Emphasis was placed on user testing, and the app's style was meticulously crafted based on research and analysis. While sharing similarities with general delivery apps, WorkToGo exclusively targets the construction sector. The design process started from scratch, employing a design thinking approach. Notably, all user flows were meticulously created based on customer flows, showcasing the app's evolution from a mere idea. The UX team played a pivotal role in translating the initial concept into a fully-fledged application, encompassing graphic style to user flows.
The mission was to streamline the construction material delivery process by creating an application tailored for the construction sector. Addressing the specific needs of drivers, the app allows them to choose the delivery requests they wish to fulfill and set personalized transportation fees. The app's visual style, identified through in-depth research, adds a touch of irreverence while maintaining an intuitive interface, contributing to the overall identity of the company.
Research-Driven Visual Style:
Highlight the importance of research and contextual analysis in establishing the visually striking and slightly irreverent style of the application. Emphasize how this unique style contributes to the overall identity of the company and sets it apart in the market.
User-Centric Design Process
Delve into the design process, emphasizing that the app started as an idea and evolved through a comprehensive design thinking approach. Highlight that every user flow was crafted based on customer flows, ensuring a user-centric experience from the ground up.
Specialized Focus on Construction Sector
Illustrate how WorkToGo distinguishes itself by exclusively targeting the construction sector, providing a tailored solution for material delivery. Discuss how this focused approach aligns with the specific needs of construction professionals, setting the app apart from generic delivery services.
